Elsword suits Japanese gamers’ tastes


<Source : YouTube – Elsword 4-6 Sniping Ranger Rena(Japanese User’s playing)>

Elsword, a comic-book style action MORPG developed by KOG is showing signs of success in Japan. At 4GAMER, one of the biggest online game sites in Japan, Elsword ranked 3rd place in user ratings, and at the same time, ranked first place and third place respectively in Most Anticipated Games and Overall Ranking of Online Games at Onlinegamer, an influential community for online game fans in Japan. Elsword signed a publishing contract with NHN Japan in this February to export Elsword to Japan. Although it was not much of a hit in Korea, the two partners agreed that Elsword might show a better performance in Japan as an action RPG genre is very popular among Japanese gamers. Besides that, anime-like characters and playful storytelling were also expected to contribute to a possible success.

According to the public opinions of Japanese users, Elsword is liked for its cute characters and easy-to-play controls. Any user can play Elsword without much difficulty. In addition, the quick and flexible responses of the development team for Elsword Japan were also one of the things that Japanese users thought was appealing. Most of all, KOG’s efforts to localize Elsword and be open to various opinions of local users are what bore the fruits of the present attention. Indeed, it looks like the predictions were right after all – at least so far; Elsword is a game that meets the wants of Japanese gamers.

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