ArcheAge, becoming a blockbuster before birth

<Source : YouTube – ArcheAge Group Battle Demo>

On September 2, XL Games (CEO: Jake Song) signed a publishing contract with Tencent, a major game developer and publisher based in China, to service ArcheAge, currently under development. Although the exact sum of money involved in the deal was kept undisclosed under the Non-Disclosure Agreement (NDA), the industry estimates the deal to have been about USD 50 million to 60 million in total. If this is true, it will be the largest deal in the export history of Korean games next to Aion. (Last year, the Chinese publishing rights for NCSoft’s Aion was sold to Shanda Games, another giant in Chinese game publishing industry, for USD 50 million). What is more surprising, though, is that Aion was exported to China only after having proven its market potential in the domestic market, thus becoming “verified,” but in the case of ArcheAge, it has not even undergone an official OBT in Korea.

Indeed, such record-breaking facts are enough to draw the public’s attention to ArcheAge, a fantasy MMORPG powered by CryENGINE® 2. In addition to that, ArcheAge is being developed by Jake Song, who is known as the “father” of Lineage. After creating Lineage, Jake Song quit NCSoft and established another studio of his own, named XL Games. XL Games started the development of ArcheAge in the later half of 2006, and has been working on it ever since. The first CBT for ArcheAge was carried out in Korea just this July, and the official commercial launch is scheduled for late 2011. A live hands-on demo of ArcheAge will be demonstrated in front of the public in this year’s Gstar conference held in November. ArcheAge is anticipated as one of Gstar’s Big Fours, those of which include NCSoft’s Blade and Soul, Blizzard’s Diablo 3, and NHN’s TERA.

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