Discharging its first gunfire in Brazil – Combat Arms

<Source : YouTube – Combat Arms Channel>

Combat Arms, a multiplayer online FPS game developed by Doobic Studios and published by Nexon in Korea, will be now open to users in Brazil as an open beta. Earlier this year, Nexon signed a publishing contract with its Brazillian-based partner, Level Up! to service Combat Arms in Brazil. Level Up! Inc. is a leading online game publisher in Brazil as well as in the Philippines and India (still at a pioneering stage in India), who has previously serviced many of Korean MMORPGs including Ragnarok Online and Maple Story. As Level Up! dominates nearly 80% of the market share in Brazil’s online game publishing market, Combat Arms was able to receive much attention from Brazillian users. In June, more than 80,000 players applied for the closed beta testing of Combat Arms.

Combat Arms is a military FPS with graphical details that already proved its market potential in the North American and European game market two years ago. In North America, Combat Arms was launched in October 2008, and reached over 24,000 PCU. In Europe, Combat Arms was launched in January 2009, and achieved over 17,000 PCU online. Combat Arms was indeed a huge success in the western market, running contrary to its performance in the domestic market; In Korea, unfortunately, Combat Arms wasn’t much of a success due to the huge popularity that other FPS games, such as Sudden Attack and AVA, gained over FPS game players.

Anyhow, it is due to such achievements of Combat Arms in the western market that Nexon decided to give a go for the Brazilian market as well. Brazilian market is a growing potential for online game publishers, because the number of internet users in Brazil is continually increasing, reaching over 30% of the entire population. In the case of Combat Arms, many people anticipate its success because of the game’s adaptability to a new market. The Brazillian version of Combat Arms has a complete Portugese translation of the scripts as well as game sounds dubbed in Portugese actors’ voices. With a strong flavor of localization added to Combat Arms, perhaps Combat Arms will be able to earn another “medal of honor” in the western battlefield of FPS.

Official site of Combat Arms (Brazil): http://levelupgames.uol.com.br/combat-arms/

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