Soul of the Ultimate Nation: World Edition (hereafter, SUN Online), a MMORPG by Webzen, will be coming to Russia. On December 1st, Webzen signed a license deal with INNOVA to service SUN Online in Russia (Under the NDA, specific details about the contract are kept undisclosed). INNOVA is a major game publisher and distributor in Russia in charge of servicing many of Korean online games, including Webzen’s another title, R2 and some major MMORPGs and FPS, such as Aion and Point Blank.
In Korea, SUN Online has been in service since 2006, and its first export deal was with Taiwan in 2007. After partnering with publishers in China and Japan, SUN Online is currently being serviced in over 180 countries worldwide and in 5 different languages through Webzen.com, the company’s global game portal. The cumulative sales of SUN Online amount to KRW 100 billion (numbers representing the amount before royalty distribution, as of 2010 3Q). SUN Online reaped most of its success in markets abroad, and Webzen disclosed that a thorough localization process that started from the development stage and collaboration with foreign partners on game marketing and development were the driving forces behind SUN Online ‘s global success.
Webzen is looking forward to branching out further to the global market as it is preparing to expand its global game portal service (Webzen.com), and its partner relationships abroad. All six of Webzen’s game titles currently in service are already being published in other countries or aiming for launch soon.
Meanwhile, Webzen is currently carrying out the development of SUN Online Episode 2, an expansion to SUN: World Edition with new scenarios, setting, and system.