G-Star 2010 ends in record-breaking success

Last weekend from Thursday (Nov. 18) to Sunday (Nov. 21) was Korea’s largest game show, G-Star 2010. Busan, the second largest city in South Korea, bubbled up with excitement and visitors from all over the world. Reflecting the growing popularity of Korean online games worldwide, this year’s G-Star ended up in a record-breaking success. According to KOCCA (Korea Creative Contents Agency), G-Star 2010 accumulated a total number of approximately 280,000 visitors, which is 40,000 people more than last year’s G-Star, a 9% increase. In addition, within the B2B section (set apart from B2C booths) of G-Star 2010, a number of deals and trades were made by domestic game studios as well as foreign publishers who have come a long way to make an impression at G-Star. A total of 166 deals were secured in this year’s show, and the total amount adds up to USD 198 million, exceeding last year’s record of USD 28 million by a large margin. These numbers outrun all of the previous statistics set from past G-Star shows. The number of visitors to G-Star this year also outstrips that of Tokyo Game Show (TGS 2010), which exceeded 200,000 visitors this year for the first time.

Now, enough with talk over numbers, we will show you some photos we have taken from G-Star 2010, and deliver to you along with them some of the explosive excitement we could feel from G-Star.

A long line of booths in the B2B area; In this year’s G-Star, 316 game-related businesses participated from 22 different counties.

We also saw Shanda Games there. Shanda is a major game publisher in China that has been buying up stakes of some Korean game studios, namely Actoz Soft and Eyedentity Games.

Tencent Games is another giant in Chinese game industry. They recently signed a USD 50-60 million license deal with XL Games to own exclusive publishing rights to ArcheAge service in China.

KOG is the developer behind Elsword and Grand Chase.

Here are the booths of Smile Gate, the creator of Cross Fire, a FPS that literally became a national game in China.

KOCCA also opened up a booth of its own in order to promote and provide support for games from small and mid-sized studios in Korea. For your information, the booth is named “Global Game Herb Center, a Joint Information Center”

Overall, B2B spaces were a huge success. From what we hear, Big Spoon Corporation established trade deals with 4 countries including Thailand and Europe, Dream Execution with a Taiwanese publisher (for license on WarRock), KTH with a Taiwanese publisher (on Another Day), and SesiSoft with Thai publishers respectively on Lost Saga and GigaSlave. G-Star indeed seems to have accomplished its role as a bridgehead for many of small and mid-sized studios in Korea. We look forward to next year’s G-Star 2011, when it will be celebrating its 7th anniversary!

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